‘Rejuvenation’ is the right term to reflect what we do for Pucelle. The route of rejuvenation was plotted to elevate Pucelle brand image.
Becoming a bible for fashion and lifestyle was our intended purpose for Pucelle, just like Vogue with less steroids.
We crafted seasonal contents which aimed to become lifestyle bible for Gen Z by adapting fashion spread of fashion magazine into social media. Along the way, we twist the execution by featuring prominent figures in the content. That gave a reason why our audience need to stay on our page longer to engage.
Proof that we become a style bible for youth is shown from our saved contents rate on Instagram. It increased from month to month. This also prepares Pucelle for the next product launches.