The First Music Live Streaming in Indonesia
PEPSI has earned its reputation globally through many events, one of them is Super Bowl. However, the situation is not similar in Indonesia. The love for Pepsi doesn’t resonate within Indonesians’ mind. We try to build the love for Pepsi through channels that are relevant with Indonesians, social media. That point was where Pepsi Live Jamming Seru initiated.
Live Streaming was not a popular method to promote back then. We saw the opportunity and get it done, collaborating with high impact musicians; Mocca, Kunto Aji, and Sore Band to name a few.
The result was unexpected, as audience responded withhigh enthusiasm.
The response was escalated to global level, when Pepsi Live Jamming Seru earned recognition from PepsiCo Global as an outstanding marketing program.