As a newborn brand, Bridges Eyewear was aimed to increase its visibility and credibility for its target market. Brand trust was all they need.
Our millennial instinct craved for something different within the industry, as well as quick and simple access for buying stuffs we desire. The fact that it competed with affordable online stores with lack of online experience, we see that the opportunity was there, wide open to capitalize.
We combined ‘see now buy now’ concept with online trial for holistic online store experience. Potential buyers can try Bridges Eyewear products online only by utilizing front camera features.