In Indonesia, sport events are one of a few moments that can unite, despite the diverse perspective towards everything
Hosting ASIAN Games was considered as national pride by many Indonesians. An adage that said ‘sports don’t build character, but it reveals them’ reflects strong relevance for Indonesians at the moment.
One message to deliver was about inviting people to support ASIAN Games. That was aimed to fire up spirit and leverage exposure of the regional sports event even more.